When considering hiring a web design firm to develop or redesign your new web site there are several factors to consider. One consideration is the design or the “look and feel” of your new site.
It’s important to remember that your website is often the first point of contact, a kind of “ virtual handshake” that your potential customers have with your company. Your website must make a positive first impression on your site visitors or they are likely to leave and look elsewhere.

The Internet has changed the way people and companies do business. Today’s consumers have the advantage of instant online comparison shopping. It is very easy for today's cyber shopper to compare the service offering of 3 or 4 similar companies online before making a final decision to contact a company.

According to Canadian researcher Dr. Gitte Lindgaard at Carleton University in Ontario, people searching online form first impressions of web sites in as little as 50 milliseconds. In the blink of an eye, web surfers make nearly instantaneous judgments of a web site’s “visual appeal.” This can color subsequent judgments of perceived credibility, usability, and ultimately influence purchasing decisions said researchers.

Good web design is more than just flashy graphics; your sites design should complement clear site navigation and content organization. A well designed site is as much about function as it is good looks. Lastly, good design is about effectively communicating the benefits of your products or services to your target audience.

Make sure the firm you hire to develop or redesign your new site has the experience and design skills necessary to create a professional online image for your company. A well designed site will influence your visitors initial perception of your company's value and encourage further site exploration leading to increased sales.